Stereotypes are a general set of characteristics that are associated with a particular group of people. These characteristics usually have a negative connotation.

The following texts are taken from the AQA English Language B (AS) textbook.

Read texts A and B below.

Text A

The Mothers and Toddlers Group is a very welcoming and friendly meeting place for mums to chat while their children can play safely and in a fun environment. We welcome mums with children of all ages and would love to see you whenever you can make it.

Whilst the children play, the mums can relax and chat and enjoy tea or coffee with biscuits.Many of our members enjoy this time to talk about their families and share experiences of their children.

Text B

The Mother/Father/Grandparent/Nanny and Toddler Group

Please come and join us for a cup of tea or coffee whilst your children enjoy some play time, refreshment and a craft activity

Only £1.00 for your Toddler (Babies 50p)

We meet in the Pavilion every Tuesday from 9.45am – 11.45am

Everybody is welcome.

If you would like to borrow the tables and chair for a private party at home, they are available. 

To help raise funds a small donation (£2 to £5) would be appreciated


To what extent do you feel that Text A presents a stereotypical view of women (and excludes men) ?

Text A is a stereotypical text. Again and again it stereotypes its audience. 

Firstly, it has a very narrow audience because all the way through the written discourse it address the reader as ‘mums’ ‘mother’ etc. This neglects other relations a child might have e.g. grandma, sister etc. Also, characteristics are assigned to ‘mums’ e.g. ‘talk about their families and share experiences of their child’. This assumption can both work successfully and unsuccessfully because if this what somebody is like they will feel the invitation has connected with them whereas someone with a different personality may feel that this is not for them as that is not they are like.

What do you make of the alternate text B?

Text B has a wider audience because it does not stereotype its audience. Also it does not limit who it attract e.g. in text A it says ‘ we welcome mums’ whereas in text B it says ‘ Everybody is welcome’. Text A is too a certain extent more personal than text B because if that is what the reader is like then it is doing a good job at synthetic personalisation but if not it is loosing out on a wide range of readers. In text B has an unlimited audience but it doesn’t connect with the audience too well because its lack of stereotyping.


Parallelism is phonological device where sentence structures are balanced out. Parallelism helps strengthen connections between two words or phrases.

There are two main types:

1. Antithetical parallelism: The thought of the first line is expressed by the antithesis in the second; or is counterbalanced by a contrast in the second.

For example: ‘It is easy to send complain but difficult to receive complains.’ Or another example is ‘And so my fellow Americans, ask not, what your country can do for you. Ask what you can do for your country.’

2. Synonymous parallelism: The thought of the first line is expressed by the same thought or repeatition of the same words in the second line.

For example: ‘Our lives were ruined and our existence was destroyed‘ or ‘A man’s belly shall be satisfied with the fruit of his mouth; with the increase of his lips he be filled‘ [Proverbs 18:20]

7 Tips for Data Response Question

I have been asked to share some of my tips for writing data response economic questions. I hope this helps! 🙂

1) Know how many mark question they are e.g. I know in my Jan exam for the Data response there are 4 question and the marks they hold (4, 12,  8 and 16 marks)

2) Know how the marks are split e.g. in unit three except for the 4 mark one they tend to be 50% analysis and 50% evaluation.

3) Know how to split that further so if evaluation is worth 6 marks know that you can discuss two factors worth 3 marks each or 3 factors worth 2 marks each.

4) Once you know this all you need to do is write down you points whether analysis or evaluation to marks you allocated above.

5) It is good to know this structure off by heart, memorise it and use it for planning big questions in exams

6) In terms of analysis, you are defining key terms, applying economic theories such as theory of PED to the question and drawing diagrams.

7) In evaluation all you are doing is saying whether this is different in the long-run, is this an actual realistic thing, other factors that affect what you said in evaluation, ceteris paribus (is it assumed that all factors are equal), prioritising and justifying points, if for example you are talking at tax or subsidy then you can discuss that it depends on the size of the tax for the effects to happen etc.